Every woman deserves to look and feel like a TEN

About the Founder

Brooke Martin graduated from Illinois State University with a degree in Fashion Merchandising. She returned to her hometown community and opened TEN in 2013. She has a passion for helping women look and feel like a ten. She designed her store to be upscale and welcoming, but the prices are customer friendly. Her style is classic and fashion forward. She carries merchandise that appeals to women of all ages. She strives to make her customers look their best, no matter what the occasion. She believes every woman deserves to look and feel like a TEN.

Why Clients Love Us

Cannot go in the shop without buying something! Lynn and Brooke are the best help! Tell them what you are looking for and they magically know just what to pick out for you!! I’ve been going there since they opened way back! My favorite place to shop! 💗
Katie Ireland
Katie Ireland
Cannot go in the shop without buying something! Lynn and Brooke are the best help! Tell them what you are looking for and they magically know just what to pick out for you!! I’ve been going there since they opened way back! My favorite place to shop! 💗
I love going into Ten because I try pieces that I maybe wouldn’t normally try and I love them! Quality clothes that you can’t find at just any boutique! And the staff is my favorite ❤️
Tabitha Sampson
Tabitha Sampson
I love going into Ten because I try pieces that I maybe wouldn’t normally try and I love them! Quality clothes that you can’t find at just any boutique! And the staff is my favorite ❤️
This boutique is amazing! The staff are so sweet and helpful in helping you find new styles you might not normally try. The decor is beautiful and makes the shopping experience so fun! So many fun and unique pieces for a small town! Will definitely be back!! Thanks ladies!
Kelcie Miller
Kelcie Miller
This boutique is amazing! The staff are so sweet and helpful in helping you find new styles you might not normally try. The decor is beautiful and makes the shopping experience so fun! So many fun and unique pieces for a small town! Will definitely be back!! Thanks ladies!
The staff here is amazing and the owner Brooke! They will help you find all the best items for your body shape and even carry plus size, which is rare. I also love the selection here. Not your typical mid-west boutique. They even have fun edgy modern pieces too! The decor is well...
Marqeita Morris
Marqeita Morris
The staff here is amazing and the owner Brooke! They will help you find all the best items for your body shape and even carry plus size, which is rare. I also love the selection here. Not your typical mid-west boutique. They even have fun edgy modern pieces too! The decor is well...

New Collection

Visit Us

Our address
401 N Keller Drive, Suite 5 Effingham, Illinois 62401
Get directions
Open hours
Monday-Friday: 10-5pm Saturday: 10-3pm Sunday: Closed